BILLIONAIRES UNDER CONSTRUCTION

This is the codex of hustle. A book of the lessons that I wish someone had shared with me earlier. Lessons that will help you push harder, keep leaner and leapfrog the successes of ‘those successful guys’. – MARNUS BROODRYK Another one of those books about ‘rules’? Yes – except that this one may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do. A business should be more than just a venture – it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle.

Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time. Entrepreneurship is none of these things. It’s about plain hard work which often garners little – if any – reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned.