THE ART OF HUSTLING

Starting a business is one thing. Making that business successful is quite another. We’ve all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people – we are not easily deterred and will try, and try, and try again. We are the drivers of economic growth and job creation, but sadly we are often the unsung heroes of the South African economy. With the lack of support for start-ups and absence of knowledge-sharing, being an entrepreneur is far from easy and what is missing is business guidance and mentorship.

Leadership is not a destination. Leadership is an odyssey. A voyage of discovery, marked by changes of fortune and circumstances, informed by successes and failures. Defined by how you behaved and who you have become. The Upside of Being Myself and Other Leadership Stories is a unique opportunity to catch a breath, step back, and take a long, hard, reflective look at who you are as a leader and where your odyssey will take you. Powered by experience, informed by the reality of operating in today’s harsh realities, and leveraging the insights gained from many leadership victories and defeats, each essay creates an opportunity for reflection, introspection and personal growth.

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.