VUYO’S

Turning a TV advert into a real business, the lessons learned. Many South Africans became familiar with the phrase, ‘Ooh Vuyo – he’s such a big big dreamer’ from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business. Wondering whether it was a true tale, Miles Kubheka did some research. When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.