Adam Askew, a young man in a hurry, always wanted to be financially independent. Armed with guts, determination and a cocky self-assurance, he sets up a shipping company with a view to take on the world, one ton of cargo at a time. Fed up with the cliquey set-up in Durban, he takes a gutsy gamble – the biggest risk of his life – one that will ultimately make or break him. He heads for the big city lights of swanky 80s Joburg and is soon wining and dining at the Top of the Carlton, sipping the best champagne in London and making some enemies along the way.

There’s a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the fame game won. For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion.